Definitions for "Campaign Management"
Describes the management of (advertising) campaigns for certain pre-analyzed target audiences via a variety of channels (post, e-mail, personalized display on the website).
management of marketing communications channels
Software that automates the planning, execution and assessment of targeted marketing initiatives. It is often a data mart using data from a data warehouse.
Fine-tuning and optimising ads, keywords and bids, maximizing the results of a campaign
n. the administration and implementation by appointed staff of the overall operations of a campaign.
software function that monitors a specific campaign, records success rate and that all lists were completed.