Definitions for "publicity"
The dissemination of promotional material to draw interest or generate sales.
Definitions vary but in Sauce the term is used to describe obtaining media coverage.
Activities to promote a company or its products by planting news about it in media not paid for by the sponsor.
The quality or state of being public, or open to the knowledge of a community; notoriety; publicness.
noun: a public state, notoriety
Keywords:  audience, entice, flyers, tell, theatre
The department in the theatre whose job it is to entice the audience into the theatre, and to tell them what they need to know in order to get the most from the production.
Spreading word to a large audience.
The people responsible for enticing the audience into the theater, and to tell them what they need to know in order to get the most from the production. The jobs include flyer design, posting flyers, notifying papers and websites.
Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.
Keywords:  story, readers, conveys, news, medium
a news item or story which conveys information of interest to the readers of a publication.
Non-personal communication in news story form about an organisation and/or its products that is transmitted through a mass medium at no charge. p. 465
A marketing technique using free advertising outlets such as press releases.
Information that attracts attention to a company, product, person, or event....
a message issued in behalf of some product or cause or idea or person or institution
Non-paid, non-personal communication to promote the products, services, or image of the company.
a label-printing program that employs a layered design approach