a fabricated event meant to attract media attention to a person or a company (chwyt PR zaplanowany w ramach kampanii reklamowej)
An interesting or unusual "event" created strictly as a publicity vehicle. It has sufficient human interest to qualify photo and/or story material for publication or broadcast. Also called a staged media event or pseudo-event.
A publicity stunt is a planned event designed to attract the public's attention to the promoters or their causes. Publicity stunts can be professionally organised or set up by amateurs.