Involving your organization in the development of public policy, or helping to adapt your organization to public expectations. Public Affairs is sometimes used synonymously to refer to public relations activities (especially in the government and military). The Public Affairs Council defines more here.
various activities and communications that organizations undertake to monitor, evaluate, influence, and adjust to the attitudes, opinions, and behaviours of groups or individuals who constitute their publics
the process of communicating an organisation's point of view on issues or causes to political audiences like MPs and lobbying groups.