The process of educating an official, elected or appointed, on your point of view. It is best viewed as a long-term process where long-term goals should not be sacrificed for short-term gains. The four rules of lobbying are: Don¡¯t lie. Don¡¯t threaten. Don¡¯t make promises that you can¡¯t keep. Don¡¯t give up. Master Plans Master plans generally extend five or ten years into the future and guide an agency¡¯s normal, non-emergency activities. Plans set priorities for allocating staff resources and spending money. Typical types of master plans that will include some kind of bicycle element include transportation plans, open space plans and park plans. Master plans that may substantially affect cycling are land use plans and zoning plans.