official statements released to the media for distribution. They are not ads, but newsworthy stories. You can still promote your business using press releases to announce new innovative products or a service benefiting the community just to name a couple of examples.
The news or press release is a tool to communicate the newsworthiness of an issue in a matter of seconds. While news releases will sometimes be printed as they are written, they generally provide background for a story or interview. Press releases usually describe your organization's position on an issue, reaction to an event, or announcement of a new program. It should include details on the time and place of the activity, background on the event or issue, and a quote by the group's spokesperson when applicable. Whenever possible, news releases should be double-spaced and one page in length.
a method of communicating to a journalist or radio presenter some information about you and your business which will highlight the fact that you are an expert on some subject -- in your case, accounting and bookkeeping
News information written by an organization and distributed to the press, with the hope that they will use it as the basis of a written news story. (The term is often used interchangeably with "media release," however a media release implies a wider distribution -- to all media outlets -- than a press release. "Press Release" and "News Release" are virtually synonymous.) Contributed by: MarcommWise Staff
A communication tool prepared for the media by an organization to announce events, solicit coverage, issue statements, and provide background information; may be included in a press kit prepared as part of an organizations promotion strategy.
News to the media, prepared in a journalistic manner and from the point of view of the media. A press release is structured as follows: header, headline, lead, body copy, and boilerplate. Press releases are distributed simultaneously to all selected media by mail, fax, and increasingly by e-mail.
The piece sent to the media ("press") announcing an event. It answers the traditional five "Ws" -- who, what, where, when, and why, and perhaps how. The proper form includes the name of a contact person and phone number and a stated release time (For Immediate Release; To Be Released after x date). This calls for journalistic writing, where the most important items come first. The text should be double-spaced.