Broadcast version of a press release; usually includes packaged news story between one minute and 90 seconds that is ready for on-the-air use and b-roll to allow producers to edit and create their own stories.

A video news release (VNR) is a public relations technique whereby a video or radio program is produced, edited and distributed to various media outlets, with the intent to inform, (for example public safety) shape public opinion, or to promote and publicize individuals, commercial products and services or other interests.