Definitions for "Corporate Sponsorship"
Financial support of a project or property by a corporation in exchange for publicity and other benefits associated with the property. A trend is emerging to consider sponsorship as a marketing direction rather than a simple donation. See also Strategic Philanthropy.
Providing support to an event or a cause by devoting corporate resources in exchange for an opportunity to enhance good will, product image and sales.
Sponsorship by the business partner—for example an event or conference.