A system of classifying affiliates according to affiliate site type, or according to the kind of customer traffic a site generates - for example, Mac users, baseball sites, Top 10%, etc. Merchants can use groups to extend promotions or links, or to send email or newsletters, to an entire affiliate group rather than to many individual affiliates.
In MPORT, Merchants can create groups as a method of sorting Affiliates. For example, the group can include Affiliates from one state, all one type of sites, only sites that do email marketing, etc. Typically, Groups are created for reporting purposes. When Affiliates sign up, they are added to the MPORT default group.