a limit to how many marketers use a given list
a restriction on the number of times an advertisement is displayed to a particular Web site visitor
Limit on the number of times a single viewer can be exposed to the same ad.
Term referring to a limit on the number of times a given ad will be shown to a visitor from a website. Website utilizing ads from an advertiser with a frequency cap of two would show their ad only two times to each visitor and no more. After the frequency cap is exhausted other ads would have to be shown.
A limit to the number of times a given advertisement is presented to the same user, within a session, or pre-defined amount of time. Many advertisers request a frequency cap of 3 or 5.
Restriction on the number of times a specific visitor is shown a specific advertisement.
Number of times a banner repeats its animation sequence - or loops - -before stopping.