A word which is supposed to appear throughout newspapers and magazines, but which we do not consciously fnord notice. Being faced with the omnipresence of an "invisible" fnord non-word creates a sense of permanent unease in the populace. From Robert Anton Wilson's Illuminatus!, though originated in the Principia Discordia, which says: "FNORD = fnord, fnord, fnord, fnord, fnord, fnord, fnord, fnord, fnord..." [JW