A strong, and by some considered exaggerated, sense of manly pride, associated with an attitude that the proper expression of masculinity includes virility, courage, and an entitlement to dominate, especially over women.
from the Spanish word "macho" meaning "strong and manly." Machismo is a strong, even exaggerated sense of masculinity expressed by Latin American men. In most Latin American countries, machismo shapes the way men relate to women.