(1) Term applied to color printing on regular paper and presses, as distinct from separate sections printed on special color presses; also called run of press. (2) Term sometimes used to describe an advertisement positioned by publisher's choice-in other than a preferred position- for which a special charge is made.

a term used in newspaper advertising to indicate that the positioning of an ad is at the option of the publisher and will run in the main body of the paper, not in any supplement