A single-sheet subscription renewal or new-business promotion glued or affixed to the front of a subscriber or sample copy. Less costly than a wrap. Used most heavily by controlled titles, but also increasingly common among paid titles.

an item that is applied with glue to a full page ad

An item glued to a printed page.

a separate piece of printed material that needs to be attached to your finished product

To attach endsheets or other material to the outside of folded sections by machine application of a thin strip of adhesive. to top