Gendered representations in the post-war years structured British society by promoting particular feminine and masculine roles. Attributes of femininity link strongly with those of domesticity. Women were represented dressed in pretty, feminine clothes or glamorously, emulating stars of stage or screen. Images of the female 'homemaker' were often represented in advertising. On sewing and knitting patterns women were depicted wearing decorative aprons, pictured with their family in matching knitwear.
Femininity comprises the physical and mental attributes associated with the female sex and is partly culturally determined. Some of these attributes can be traced to the female reproductive role. Others are rooted in the socialization of a girl's early development and adjusted throughout adulthood by picking up or reacting to societal cues.