Full service brokers, such as Merrill Lynch, employ teams of analysts who conduct original investment research and make buy and sell recommendations. As a customer of a full service brokerage firm, you will often be notified of these recommendations by your personal stock broker. If you don't want access to the broad range of services provided by a full service brokerage firm, you'll probably want to consider the services of a online broker, commonly referred to as a "discount broker."
A type of stockbroker that provides more than stock quotes, but generally (and not limited to) Portfolio Planning and Management, Investment Ideas, Researching specific investments. Since these brokers provide more than order taking and stock quotes, their commissions are higher.
A broker who will give personalized portfolio advice, but their commission fees are very high.