the reach of 1% of a target audience. Gross Rating Points (grps) is the sum of reach of a media schedule. Essentially synonymous with TRPs (target rating points).

One rating point equals 1% of the market's population.

a point used in calculating the length of interoffice special access links

One percent of all households viewing (television) or listeners listening (radio) to a particular station at a particular time. Contributed by: MarcommWise Staff