Definitions for "Return-on-investment"
Keywords:  anticipated, roas, sem, roi, profit
Anticipated profits above costs of a bulk mailing campaign.
The value or profit gained as a result of dollars spent.
Historically associated with sales and marketing efforts; when applied to SEM efforts, refers to numerical, percentage or ratio of revenue generated over total cost of activities. ROI typically factors in paid placement and associated management costs, but a more detailed analysis may factor in profit (true cost). If ROI is measuring paid placement only, it is typically referred to as return on ad spend (ROAS).
Keywords:  earnings, ratio, investment
Earnings to investment ratio