percentage of users that leave a web site after visiting only the entrance page.
The percentage of entrances on a web page that result in an immediate exit from the web site.
The percentage of web site visitors who visit your web site and leave (bounce away) without getting any deeper into your site. Each page has its own bounce rate.
Used in web analytics, bounces is the number of times visitors exit from the entrance page without visiting any other pages on your site. Bounce Rate is Bounces divided by Entrances. Generally speaking, bouncing is bad. The point of your website is to keep visitors exploring as long as possible. Source - Google Analytics
The percentage of visitors to a website who leave (bounce away) without getting any deeper into your site. Each page has its own bounce rate.
Bounce Rate is a term used in website traffic analysis. A Bounce occurs when a website visitor immediately leaves a website after viewing only a single page. Bounce rates can be used to determine the effectiveness or performance of an entry page.