Earnings per visitor. This value is calculated by dividing the total earnings from visitors by the number of visitors.
Earnings per visitor - EPV - is a useful calculation you can make to help you decide how much money you can afford to spend on a promotion. For example, if you have average earnings of $10 from every 100 visitors to your site, your EPV is 10 cents.
EPV stand for Earnings Per Visitor. The earnings per visitor is a number that helps a website owner to determine the value of each of their visitors. The EPV is determined by dividing the amount of revenue your website produces with the number of visitors. So, if you earned $100 dollars from your website and only had 20 visitors, your EPV would be $5.