To die cut a label so that the backing sheet remains intact and the waste is removed - leaving the label on the backing sheet ready to be peeled off.

In die cutting, to cut through only the top layer or layers of pressure sensitive material and leave the backing stock uncut.

Also known as kiss die-cut. The action of cutting through the face material and adhesive layers of a self-adhesive sheet to make individual labels or decals without cutting through the liner.