Definitions for "Manufacturer's Suggested Retail Price"
Margin or gross margin the return an intermediary achieves on the selling price of the article. That is, if the intermediary buys a product for $1 and sells it for $1.50, the margin is calculated. For example, .50 divided by $1.50, or 33%.
It is the margin or the return an intermediary achieves on the selling price of the article.
The suggested retail price listed on the Moroney label. Also referred to as the "sticker price."