The price that is printed on the cover of the book and which is recorded in trade databases. Retailers usually sell books at the retail price, however they are not required to do so. Amazon.com regularly discounts Wheatmark books by about 30%.
The price the dealership is asking on a vehicle; the price the manufacturer has "suggested" be charged for a particular model vehicle. The term "sticker" comes from the fact that it appears on a sticker on a window. Once a vehicle arrives on the lot, dealers are prevented from altering the sticker price.
The price paid by a consumer to a dealer or individual for a vehicle. The dealer or individual sets the retail price of a used car by calculating the wholesale price paid plus reconditioning expenses and other costs.