A provider of syndicated local market consumer data, measuring most major US DMA's. Categories surveyed are consumer retail shopping behavior, product consumption, media usage, lifestyles behavior and all demographics.
A national research company that does annual studies of about 50 top markets. These surveys measure local demographics, shopping behavior and media exposure, and are subscribed to by various newspapers, broadcast stations, ad agencies and advertisers. Scarborough Reports are the source for much of the data used to help position the Washington market and sell The Post.