Invented by Daniel Swarovski, this crystal is currently acknowledged as the market leader in crystal and crystal beads in the market ; beautiful shining crystal, this crystal arguably cannot be beaten for quality and shine - available in a range of shapes and colours and coatings.

The most popular and best known manufacturer of Crystal's in the world. Swarovski is located is Austria. These crystals are best known for their exceptional brilliance exceeded only by precious stones like Diamonds, Rubies, Sapphires. The most prominent characteristic is their sparkle and elegant feel.

In 1895 Daniel Swarovski founded a family-owned company specializing in the cutting of jewelry stones. These crystals were so superior in quality that the company's name was soon well-known in Paris, America and the Russian Empire.