Definitions for "Master Franchisee"
a person or company awarded by the franchisor the right and obligation to open and operate a number of locations in a defined area - a region or, often, a whole country
a qualified investor, selected by Coffee Time to develop a full country, province, state or region
A franchisee that is given the right by the franchisor to develop and sell franchises within a certain territory. As opposed to Area Development Rights where a franchisee can open outlets themselves within a given region, the master franchisee can sell franchises in a particular region.