Stands for "Recency, Frequency, Monetary value." A term used in database marketing: an often-used criterion for deciding which people on the database should be targeted for an offer. Usually it's those who have bought something most ecently, or most requently, or who have spent the most oney. RFM formulas are also used to work out who should be dropped from a database, and when.
Recency, Frequency, Monetary. A method for segmenting or rating customers. The best customers are those who have bought from you recently, buy many times and in large amounts.
See Recency, Frequency, Monetary.
An acronym for recency, frequency, monetary value, a modeling method that involves scoring customers in terms of how recently they bought from you, how frequently they've bought from you in a given time period, and how much they spent with you in that same period. A customer who bought twice within the past month, spending $500, would score higher - and therefore be a better candidate for a remailing - than a customer who bought once within the past year, spending only $100.
A formula used to evaluate the sales potential of names on a mailing list.
Acronym for Recency Frequency Monetary Value Ratio. RFM is a formula to evaluate the potential of a mailing list to create responses. SAZsmartADDRESS SAZ subsidiary specialised in enhancing address quality. For more information see address-services.saz.net
ecency, requency and onetary value. Used to determine the value of a particular customer's business. Related term: CLV.
a key formula used with most databases. It lets direct marketers know the recency and frequency of purchasing, and the amount of money spent by the people in their database.
An older, linear modeling technique that looks only at Recency, Frequency and Monetary value when scoring and segmenting customers
An analysis that identifies the best prospects by examining their recency (how recently they have purchased), frequency (how often they purchase) and monetary (how much they spend).
Recency, Frequency and Monetary value. A measure used to gage customer value and loyalty.
RFM is a method used for analyzing customer behavior and defining market segments. It is commonly used in database marketing and direct marketing and has received particular attention in retail.
