The value of an organization's relationships with its customers including the intangible loyalty of its customers to the company or a product, based on reputation, purchasing patterns, or the customers' ability to pay.
The total value derived from relationships with a customer, or customers.
the value of an organization's relationships with the people with whom it does business, or the value of its [the companies] franchise, its ongoing relationships with the people or organizations to which it sells. ()
is the value of an organ ization“s relationship with the people with whom it does business.
The combined value of all the relationships an organisation has with its customers - including current, past, and potential customers. This includes intangible factors such as customer opinions of, and loyalty to, the organisation or its products or services. Customer capital is one component of intellectual capital.
The value of an organization's relationships with its customers. A type of customer capital includes the intangible loyalty of customers to a particular company or product, based on a reputation of good quality or service, customers' purchasing patterns, or customers' financial stability, which assures prompt and adequate payment.