Stock market investment approach in which the emphasis is on analyzing individual stocks rather than broad economic trends. Opposite of the top-down analysis. Analysts try to identify stocks that are undervalued or have strong growth potential. It is far more popular than the top-down approach. (Also see top-down analysis.)

The search for outstanding performance of individual stocks before considering the impact of economic trends. Such companies may be identified from research reports, stock screens, or personal knowledge of the products and services.

A form of security analysis which begins with forecasting returns for individual companies, then moves to industries and finally the economy as a whole. (Opposite of Top-down Forecasting).