The ability to withstand stress, involving both adhesive and cohesive strength. The term usually refers to rigid label materials on small diameter cylindrical objects.

Also known as shear adhesion. The ability of a tape to withstand stationary forces (such as weight).

(Sheer adhesion) – The ability of a tape to resist the static forces applied in the same plane as the backing. Usually expressed in time required for a given weight to cause a given amount of tape to come loose from a vertical panel.

the degree to which a television or radio program keeps its audience throughout the entire program. To calculate: divide average audience by total audience and multiply by 100, to express it as a percentage.

The degree to which a program retains its audience throughout a broadcast. It is expressed as a percentage determined by dividing the average audience by the total audience.

See shelf capacity.