Copy which is printed in white against a color background (also known as "drop-out" printing). Can be effective in highlighting part of the message but sometimes difficult to read, it should be used sparingly.

White text on a black background. Not available on many printers.

Reverse is a descriptive term used to describe light letters on a dark background.

White characters on a dark background. A good way to grab the reader's attention.

Light or white letters on a dark background; also called knockout type; generally more difficult to read than black-on-white type, so many creative consultants suggests using a slightly larger font size than usual when opting for reverse type.

When you print white on black, instead of black on white. Ss