The average frequency achieved by an advertising campaign is an expression of the average number of times a particular campaign or advertisement will be seen or heard by an individual in the selected target audience for the campaign. In visual media, the expression is synonymous with "average opportunity-to-see" ( OTS) and in radio with "average opportunity-to-hear" ( OTH). If gross rating points and net coverage are calculated for a campaign, the average frequency can be calculated by dividing the ratings by the net coverage, eg for a 300 TVR campaign which is seen by 75% of Adults, the average frequency is 300/75 = 4.0. Beginning| Back to A| Go to C| End

The average number of times that each person is exposed to an advertising schedule or campaign. Expanded/Alternate Definition(s) Average Frequency = (GRPs/Reach)

This is the average number of exposures to your advertising message by your target audience. You can arrive at your Average Frequency by dividing your total Gross Rating Points by your Total Reach.