The total number of panels in a buy. The common advertising weights are #100, #75, #50, #25. GRP/Showings that relate directly to the population of the market. Showing size does not indicate the actual number of panels involved.
A measurement of audience exposure to out-of-home advertising. A showing is the daily total of the advertisement's reach times the frequency of audience exposure to it.
Term used which indicates the amount of display units bought for advertising placement outside or exposures in transit advertising.
See: Gross Rating Point (GRP)
A numerical representation of the daily GRPS delivered by Outdoor in a specific market. A #50 showing, for example, would deliver 50 GRPs every day for one month.
The total number of panels in a buy. The common advertising weights are GRP/Showings 25%, 50%, 75% and 100% which relate directly to the population of a market. For example, a 50% showing will deliver 500,000 daily exposures in a market with one million people in it. A 25% showing would deliver 250,000 daily exposures. A showing size does not indicate the number of poster panels utilized.
The total number of displays included in a single contract or "buy." GPR/showings are commonly designated as #100, #75, #50 and #25 according to the population of the target market.
The total number of panels (i.e. bulletins, 30-sheet posters, bus shelters, etc.) in an out-of-home buy. The common advertising weights are Showings #100, #75, #50 and #25, which directly relate to the population of the market. For example, a #50 showing reaches 50% of that particular market's population. A full showing (#100) reaches 100% of a market's population.
The number of panels in a given market required to reach a fixed percentage of its population daily, generally represented as 25, 50, 75 and 100. Indigenous to outdoor, the term does not include the number of panels, which varies by market and is being phased out in favor of Gross Rating Points (GRP) levels.
Commonly referred to as GRP Showing, it is the percentage of the target population exposed to the advertising message on a daily basis. The showing does not indicate the actual number of panels involved.