Type of classified advertisement in a newspaper, consisting of lines of bold and plain type only, un-'boxed' and with no embellishments such as logos, illustrations, etc. See also ' display' and ' semi-display'.

Total lines of advertising; for example, a three column by ninety line advertisement has a total linage of 270 lines. A client's linage in a specific publication may run to tens of thousands per month. By anticipating its clients' linage requirements, Michael J. Motto Advertising can negotiate more advantageous rates with the media.

the number of lines in a piece of printed material

See Lineage.