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Definitions for "Share of voice"
Keywords:  tvrs, adspend, advertiser, impressions, category
Related Terms: Reach, Co-op advertising, Co-op, Campaign, Promotion, Cost per thousand, Share of audience, Gross impressions, Target marketing, Comparative advertising, Return on advertising spend, Campaign, Acquisition, Cooperative advertising, Exposure, Mass marketing, Advertising, Marketing communications, Target audience, Advertising specialty, Advertising allowance, Market share, Roas, Brochure, Niche, Image advertising, Classified advertising, Recency, Showing, Advertising campaign, Average frequency, Giveaway, Targeting, Institutional advertising, National advertising, Cost per lead, Gross rating point, Target market, Direct response, Effective reach, Penetration, Rate card, Sales promotion, Conversion ratio, Launch, Coverage, Flight, Effective frequency, Affiliate marketing
A competitive analysis of a product's advertising exposure within a specific category or market. Analyses commonly are based on the number of printed pages or the dollar amount spent.
5metacom.com
Share of total adspend accounted for by an advertiser or group of advertisers within a defined market sector over a specified time period.
uksponsorship.com
The amount of impressions in a network area that a campaign has booked compared to the total number of impressions available.
dminteractive.tmp.com
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