Actual text which is normally visible upon a webpage, as opposed to the images of text . Many site designers use images of text because it is easier to position and control on the page, especially for items such as navigation buttons. Search engine robots cannot read this images of text,and consequently do not register the important keywords that it may contain.
Body text is the text on an web page which appears between the opening "" and closing "" tags that delimit the body section of the document. The tags themselves are not required if the document is HTML.