(Also called a corporate contributions program) Funding that is distributed directly by a corporation, rather than through a foundation. Often such a program is handled by the Public Affairs or Public Relations office.
a grant-making and charitable giving vehicle established and administered from within the corporation, usually as part of its Community Affairs or Marketing Departments
A corporate giving program is a grant making program established and administered within a for profit company. Gifts or grants go directly to charitable organizations from the corporation as a planned part of the companyâ€™s annual budgeting process.