presentation of a store and its merchandise in ways that will attract the attention of potential customers (From Contemporary Visual Merchandising, Jay Diamond and Ellen Diamond)
A form of merchandising in which reliance is upon the use of informative labels, descriptive signs, or self-service types of display, as opposed to dependence upon a salesperson for information.
Visual merchandising is creating visual displays and arranging merchandise assortments within a store to improve the layout and presentation and to increase traffic and sales.