The end result of analyzing the sales data of an item or group of items to determine the best arrangement of products on a store shelf. The process determines which shelf your top-selling product should be displayed on, the number of facings it gets, and what best to surround it with. It results in graphical picture or map of the allotted shelf space along with a specification of the facing and deep.
A computerized diagram used in merchandising to design the ideal display of merchandise on retail store shelves. (see Space Management)
Space management tool used to maximize use of available floor and shelf space with regard to inventory, shelf stocking requirements and promotion needs.
a blueprint illustrating exactly where each item should go
a detailed and thoroughly thought-through map that determines where every product in an establishment should be situated
a diagram that shows how and where specific products should be placed on retail shelves or displays
an electronically generated representation of a section of shelving in a retail environment
a pictorial representation of a product shelf set and at the time, could only be produced with sophisticated software operated by a limited number of highly specialized personnel
a useful managerial tool which helps the category manager decide how many linear facings product categories or individual brands should have on store shelves to achieve stated turnover rates and profitability objectives
a visual representation of what a category should look like to maximise sales
Diagram, drawing, or other visual description of a store's layout, including placement of particular products and product categories.
A schematic drawings of fixtures that illustrate product placement. Also Known As: POG, P-O-G, plan-o-gram
A department, shelf, or display schematic for allocating products by the number of facings and/or the depth of the display.
A schematic drawing of fixtures that illustrate product placement. Picture or layout plan describing where merchandise is to be placed on the fixtures. Also known as a POG
A predetermined plan for displaying merchandise, either a plan created by a manufacturer for one kind of merchandise, or a plan for a supermarket chain to coordinate the location of displays in several stores.
A planogram is a diagram of fixtures and products that illustrates how and where retail products should be displayed, usually on a store shelf in order to increase customer purchases. They may also be referred to as plano's, plano-grams, plan-o-grams, schematics (archaic) or POGs. A planogram is often received before a product reaches a store, and is useful when a retailer wants multiple store displays to have the same look and feel.