pleasing to the eye or mind especially through beauty or charm; "a remarkably attractive young man"; "an attractive personality"; "attractive clothes"; "a book with attractive illustrations"
having the properties of a magnet; the ability to draw or pull; "an attractive force"; "the knife hung on a magnetic board"
pleasant, seductive wine, full of charm
A product attribute that compels or draws an end-user toward the product. See: Sundberg-Ferar Mission Statement.