a billboard with the advertisement printed on poster paper, which is then pasted onto the structure

A outdoor unit that can accommodate 30-sheet and 8-sheet poster displays.

Often known as 30-sheet; used primarily for full market coverage. Located on primary or secondary roads throughout commercial areas, poster panels can be used to surround specific geographic areas or retail districts, with the ability to deliver high reach and frequency. Can also refer to an outdoor media structure on which posters are displayed.