a scheduling technique whereby two different pieces of copy are run in the circulation of a magazine with no one reader receiving both advertisements.
Different images, such as advertisements, printed or bound in different editions of a publication. Also, two or more binding methods used on the same print run.
(1) Different images, such as advertisements, printed in different editions of a publication. (2) Printing of a book that has some copies bound one way and other copies bound another way.
Binding of printed publication in two different ways
a print run of a newspaper during which some articles or advertisements are changed to produce a different edition
A testing technique used to observe the effectiveness of advertising. Two versions of the same advertisement are placed in the issue of a publication so that some copies have one and other copies have the other. The results are seen by the amount of responses to each amount advertised.
Split run is the printing of a book or booklet that has some copies bound one way and other copies bound another way.
An order with the same front side but may have two or more different backsides.
Printing of two or more variants of a promotional ad run on an Nth or AB split throughout the entire edition. Use of geographical segments of a publication for testing of variants.
A method of testing the relative value of two advertisements by running each in half of all copies of newspaper or magazine issues.
To divide a print run into two related jobs with minor variations, such as printing a portion of books in softcover and the other quantity of the same books in hardcover, or printing half the brochures in one color and the other half in another color.
Placing different versions of one company's advertisement in an issue to gauge the effectiveness of each ad.
Printing of a book or publication that will be bound in two different ways
Where an advertiser uses the full circulation of a publication, but has different material appearing in two or more regions.
