The geographic area within which your current or potential customers live. Concentrated: A trading area that consists of customers within a reasonable travel distance for either their coming to your location or you traveling to them. (see: Inbound and Outbound Business) Dispersed: A trading area that is not necessarily restricted by location, but has a broader reach, either because of the uniqueness of your product/service or your business's ability to overcome geographic boundaries (Examples: e-commerce, catalog sales)