A British word which means the same as the American term 'streamers'. Both describe a type of wet fly that represent a small swimming fish. The distinction between a 'lure' and a 'fly' is unclear because of the different American and British definitions. Micro Lures was so named because we started selling what Americans call 'streamers', but we now call all our flies simply 'flies'.
Lure (b. 1989) is an American Thoroughbred racehorse. Bred and owned by Claiborne Farm in Paris, Kentucky, he is a son of the leading stallion Danzig who in turn was sired by Hall of Fame and most prominent sire, Northern Dancer. He was out of the mare Endear by another Hall of Famer, Alysheba.