A statement of belief not meant as fact; a seller's extravagant statements to enhance his wares and induce others to buy the product. Salesmanship talk, characterized as puffing, cannot be the basis of a charge of fraud or express warranty, since the buyer is said to have no right to rely on sales talk.
A statement of opinion given in a sale. Not a warranty.
Exaggerated comments or opinions regarding the value of a property.
Exaggerated or superlative comments or opinions not made as representations of fact and thus not grounds for misrepresentation, such as, "This property is a real good buy." One test used is whether a reasonable person would have relied on the statement. A statement such as, "The apartment has a fantastic view, " is puffing because the prospective buyer can clearly assess the view for himself or herself, whereas a statement such as "The apartment has a fantastic view of the lake," when in fact all its windows face the street, would be misrepresentation. ( See caveat emptor , misrepresentation )
Non-factual or extravagant statements and opinions made to enhance the perceived desirability of a property. The is a fine line between legal puffing and illegal misrepresentation, and puffing is best avoided. An example of puffing would be, "This home has the best view in the city". Also known as puffery
Puffing is the exaggeration of the good points of a product, business, or real property. Puffing may also include the exaggeration of the prospects for future rise in value, profits and growth.
The sometimes exaggerated buildup a salesperson or the seller may give to property. It is recognized in law as an opinion and not necessarily representing the facts
The act of an agent exaggerating the features of a property by giving an overrated opinion, such as "This house is fantastic, don't miss this buy!". (Important: If a person relies on the statement as fact, it may be considered as a misrepresentation.)