The process whereby airlines allocate seats at different prices depending on actual vs. anticipated demand. Yield management also pertains to the process of allocating frequent flyer award seats.
The process of maximising the contribution of every slot, vessel, trade and network. Basically it should be seen as the process of allocating the right type of capacity to the right kind of customer at the right price as to maximise revenue or yield. The concept should be used in combination with load factor management.
The use of pricing and inventory controls, based upon historical data tracked through managing electronic information systems, to maximize profit by gauging rates in response to demand for product/service offered.
Computer program that uses variable pricing models to maximize the return on a fixed (perishable) inventory, such as hotel rooms, based on supply-and-demand theory.
Yield management, also known as revenue management, is the process of understanding, anticipating and reacting to consumer behaviour in order to maximize revenue or profits. Firms that engage in yield management usually use computer yield management systems to do so. The Internet has greatly facilitated this process.