The two center pages of a signature.
An advertisement appearing as a single printed sheet running across both facing pages at the center of a publication. This is considered favorable placement both because it is a single, unbroken sheet flowing across two pages and because the publication tends to naturally fall open at the center spread. Contributed by: MarcommWise Staff
Any article, ad or other element that covers the two facing center pages of a publication.
An advertisement appearing on the two facing center pages of a publication.