the visual expression of an organization's unique identity through the systematic use of words and symbols. The federal government's corporate identity is managed through FIP. Industry Canada's corporate identity exists within the framework of FIP, but also uses the Industry Canada graphic identifier to create a distinctive identity for the department.
a company's signature and should present a strong, positive image to the marketplace
The combination of graphic elements that helps define an organization's "brand" image. NRC's corporate identity incorporates the NRC logotype (NRC-CNRC), the NRC FIP signature, and the "Canada" wordmark.
See signature, symbol or logotype.
The visual identity that a company seeks to establish for itself in the mind of the public. This will be reinforced by consistent use of logos, colours, typefaces, style of imagery, etc.
At a minimum, this refers to the visual identity of a corporation (its logo, signage, etc.), but often is taken to mean an organization's presentation to its stakeholders and the means by which it differentiates itself from other organizations.
Your identity is your graphic image, your logo, your colors, your slogans, and all things that graphically represent you and your company or organization to the world.
The consistent image associated with a company, the logo, look and feel of all marketing materials. An image that identifies and conveys a company's personality, the physical appearance of the brand.
The consistent image created by your company's print communications, ranging from letterheads to business cards to brochures, newsletters, and documentation. The elements that makeup a corporate identity include the consistent use of a limited number of typefaces, type sizes, colors, graphics, and logo. These elements typically appear in the same position and at the same size on all corporate documents.
With regards to Marketing terms a Corporate Identity is the "persona" of a company more Sorry - There are currently no glossary terms beginning with the letter D. E-Commerce E-commerce (electronic commerce) is the buying and selling of goods and services on the Internet more
The visible elements (name, logotypes, symbols, signs, offices, factories, advertising, trucks, packaging, letterhead, business cards, etc.) which can be used to identify a company.
Logo, signature system, and any other visual representation of the business.
Corporate identity refers to a companyâ€(tm)s self-image and appearance. The characteristics of corporate identity either result from the history, traditions, and organizational culture of a company or they are created in order to align the image of a company with a corporate objective. A distinction is made between the corporate image (CI), which includes price, product, and advertising strategies, the corporate design (CD), or the visual appearance of a company, corporate communications (CC), and corporate behavior (CB), the conduct of employees among each other and towards the outside world.
At a minimum, is used to refer to the visual identity of a corporation (its logo, signage, etc.), but usually taken to mean an organization's presentation to its stakeholders and the means by which it differentiates itself from other organizations.
How a particular business is perceived by its customers and the rest of the marketplace. Its name, logo, typeface, colors, slogan, etc., are all elements that help comprise a company's corporate identity.
A visual presentation of an organization's unique personality. Usually centered around a Logo, the overall package may contain stationary, signage, and other relevant physical expressions used by the organization. Guidelines governing proper usage of the design elements, color scheme, typography, photos, etc. are established and may be provided in the form of a "graphics standards manual."
The image of a company that is consistently portrayed through logotype, symbol, typeface and colour, applied to everything from stationery to vehicles, advertising to clothing.
An identity or image that is incorporated across all marketing and printed materials to create a consistent image associated with a company. Corporate identity consists of many aspects including your logo, colours and typefaces.
In marketing, a corporate identity (CI) is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives, and is usually visibly manifested by way of branding and the use of trademarks.
