The policies of a company with regard to its choice of businesses and customer groups.
A description of a company's overall direction in terms of its general attitudes toward growth and the management of its various businesses and product lines. Coporate strategies typically fit within the three main categories of stability, growth, and retrenchment.
An articulation of an organisation's overall objectives and the means by which these are to be met. Corporate strategy is usually stated in such a way as to convey the reason for an organisation's existence i.e. its mission and the business it is in or wishes to be in.