The competitive advantage the first company to launch a new type of product should have over those that start later.... more on: First mover advantage
The advantage that a firm or country may derive from being the first to enter a market, or from being the first to use a new technology, advertising technique, etc.
Market innovator, putting the company in the leadership position.
In a market characterized by high barriers to entry or increasing returns to scale, the first company to introduce a new product or innovation can gain a substantial competitive advantage which is difficult for competitors to overcome. This is referred to as first mover advantage. An intitial head start can quickly become an insurmountable lead in market share. See also: lock-in
First mover advantage means having a leadership position in a market by virtue of having been one of the first companies in the sector. Key first mover advantages includes reputation effect, experience curve and customer commitment and loyalty.
Competitive advantage gain by being the first to enter a market (e.g. brand awareness, loyalty, low competition). Disadvantages for first movers include poor distribution channels, high levels of investment.